John W. Smith

CEO | Chief Executive Officer

Helping our clients push the limits to improve their revenue, brand, HQ and branch strategies. Alongside this effort, further creating the company that we’d like to hire and work within.



  • Leading both DBSI & CFM to award-winning status, including Fintech Product of the Year, Top Design Firm, Construction Company of the Year, Inc. 5,000 fastest growing companies, and over 30 more
  • 28+ years experience within retail banking solutions with DBSI + CFM, Talaris, and De La Rue across the world
  • Holds numerous technology patents
  • Has spoken at 50+ industry events and keynotes and led industry research projects specific to banking that have been published in The Financial Brand, Inc., Credit Union Magazine, Forbes, Bank Director, and more
Happily married for more than 25 years, 2 wonderful kids, Magna Cum Laude graduate of the University of Wisconsin-Milwaukee, National Dean’s List, Golden Key National Honor Society for Academic Excellence, love of classic rock, golf, Packer football, optimist.

Let’s talk transformation.

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